![]() They're also concerned about the continuing pattern of increase and the impact on the company's bottom line.Role: You have been appointed as the Coordinator of Communication for Financial Service Now (FSN), a faith-based financial consulting firm, and you have been tasked with introducing a new initiative. While employees enjoy and value this event, in the past year costs have risen 15-20%, costing the company upwards of $100,000 for the one event, and leadership is not sure that the benefit is worth the cost. However, the rising costs of hotels, transportation, and fuel, coupled with new regulatory challenges for corporate accountability and sustainability, as well as having a mostly virtual workforce, have forced the company’s leadership to question whether this remains a sustainable option. It is always a rallying time when the company’s leadership celebrates its accomplishments, recognizes its outstanding employees, and announces new initiatives. Situation: One of the company’s most popular events is the well-publicized annual meeting which is typically held at a nice destination hotel/resort with great amenities, strategically planned so that participants can golf or participate in fun outings in the morning, have a social afternoon with dinner provided, and the meeting the next day which features great speakers and food. Each regional center meets weekly for accountability and updates, and the Regional Directors meet with their teams every other week. All totaled, the organization has 525 employees. The leadership team also includes the Senior VP and Chief Operations Officer, VP of Innovation, and VP of Human Resources, as well as 18 state Regional Directors, all of whom are networked virtually. ![]() The company's business leadership team includes President, Susan Demarco, Chief Operating Officer, Chief Financial officer, Chief Marketing Officer, and Senior VP of Human Resources who are all based out of a headquarters in Indianapolis, Indiana. The company now employs 175 consultants across the United States who operate from Virtual offices, meeting with clients in person but with leadership and co-workers primarily by videoconference. Goal:You will be preparing a series of strategic communications and an outline for delivering them regarding a significant change in the annual retreat.Background:Financial Service Now (FSN), is a faith-based financial consulting organization that was started in 1998 by Susan Demarco as a local financial consulting practice and has since grown to over 60 locations throughout the Midwest. A recording is not necessary.Online students – please upload a narrated PowerPoint using the built-in recording software OR a non-narrated PowerPoint along with a video of you presenting the PowerPoint using your phone, video camera, webcam, or other recording software. of another culture.Create a file folder for this week titled with your name and Task 4.Place the following items in the file folder:PowerPoint presentation that you will use in this week’s lesson (please leave the PowerPoint blank at this time)All images that you will use in your cultural communication PowerPointAn APA formatted outline that contains (1) the introduction to your presentation, (2) events in your presentation with brief research completed, and (3) the conclusion to your presentation.Lesson 4Welcome to the lesson!In this week’s lesson you will use the zip file you uploaded to Moodle in the Task to prepare your 4th speech on cultural communication.Open the file you titled with your name and Task 4 that containsblank PowerPointimages for your PowerPointoutlinePrepare your PowerPoint by selecting a background that complements your presentation, includes your presentation’s images, and is organized according to the events in your outline.Remember – your presentation must contain an introduction and a conclusion and should be 3-5 minutes in length.ALL students will upload their PowerPoint presentations to Moodle.On-ground students – after you upload your presentation to Moodle you will present it live to the class. For this week’s speech you will create a 3-5 minute presentation that documents the characteristics, history, celebrations, etc. Remember, you can define culture in many ways, so be open-minded and creative with your topic choice. What are some differences between your culture and one of another group?Read from your textbook “Chapter 8: Culture and Communication”Choose a culture that you regard as different from your own. Task 4How do you define culture? Is it based on race? Religion? Social class, or maybe geography? There are many ways that one decides what culture is and how it can be interpreted.
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